
I’m Phil Gwynne, a product designer who designs and builds simple and impactful user experiences.
Currently Senior Product Designer at Krystal where we build internet products and services that help businesses succeed online.

Katapult
2023
Katapult is the world’s fastest and only certified B Corp public cloud. After completing the redesign of their marketing website, I’m now designing a responsive and scalable UI for their control panel to enhance the experience for users and developers.
- Web Design
- Product Design

Krystal
2022
Krystal is one of the UK’s largest independent web hosts. I led the redesign of their brand and website. The work involved responsive web design, creative direction, and collaborating closely with a team of engineers and stakeholders. I also helped the team to build the website using Next.js.
- Brand
- Web Design & Build
About me
I’m a product and web designer who codes. Based in Teesside, I have over 15 years of experience working in-house and remotely for brands, agencies, startups, and charities. During this time, I have led the design and creative direction of brands, products, teams, and design systems.
Originally from a background of traditional graphic design, I’ve always been a keen explorer and diligent student of the world of design, and have experience working across all brand touchpoints. I’m especially interested in how people interact with digital products, and like nothing more than making people feel at home when they use them. I care deeply about creating accessible, useful, and beautiful products that help people and make a difference.
2022 — Present
Senior Product Designer at Krystal
Building a design discipline within the software engineering team. Responsible for user experience, design systems, creative direction, and cultivating cross-functional collaboration. Led the redesign of their brand.
2013 — 2022
Lead Designer at CPI
Leadership, management and growth of the design team. Design strategy for long-term initiatives. Created new processes and improved cross-functional collaboration. Led their rebrand and implementation of a new brand strategy.
2009 — 2013
Designer at CPI
Hired as as their first in-house designer. Responsible for producing clear and effective communications across web, digital, print and signage. Maintained and evolved the brand. Led on client and partner design projects.
2007 — 2021
Freelance Designer & Web Developer
Worked with clients across wide range of industries to create and evolve their brands through branding, print, digital, web design and development.
“Phil is a rare find; talented, adaptable and able to navigate print and digital design easily. He’s a user-focused visual storyteller who enriches the brands he works on, creating compelling and stunningly detailed work that communicates with clarity.”