Phil Gwynne

I’m Phil Gwynne, a product designer who designs and builds simple and impactful user experiences.

Currently Senior Product Designer at Krystal where we build internet products and services that help businesses succeed online.

Preview of the user interface for Katapult across mobile and desktop



Katapult is the world’s fastest and only certified B Corp public cloud. After completing the redesign of their marketing website, I’m now designing a responsive and scalable UI for their control panel to enhance the experience for users and developers.

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  • Web Design
  • Product Design
Preview of the user interface for Katapult across mobile and desktop



Krystal is one of the UK’s largest independent web hosts. I led the redesign of their brand and website. The work involved responsive web design, creative direction, and collaborating closely with a team of engineers and stakeholders. I also helped the team to build the website using Next.js.

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  • Brand
  • Web Design & Build

About me

I’m a product and web designer who codes. Based in Teesside, I have over 15 years of experience working in-house and remotely for brands, agencies, startups, and charities. During this time, I have led the design and creative direction of brands, products, teams, and design systems.

Originally from a background of traditional graphic design, I’ve always been a keen explorer and diligent student of the world of design, and have experience working across all brand touchpoints. I’m especially interested in how people interact with digital products, and like nothing more than making people feel at home when they use them. I care deeply about creating accessible, useful, and beautiful products that help people and make a difference.

2022 — Present

Senior Product Designer at Krystal

Building a design discipline within the software engineering team. Responsible for user experience, design systems, creative direction, and cultivating cross-functional collaboration. Led the redesign of their brand.

2013 — 2022

Lead Designer at CPI

Leadership, management and growth of the design team. Design strategy for long-term initiatives. Created new processes and improved cross-functional collaboration. Led their rebrand and implementation of a new brand strategy.

2009 — 2013

Designer at CPI

Hired as as their first in-house designer. Responsible for producing clear and effective communications across web, digital, print and signage. Maintained and evolved the brand. Led on client and partner design projects.

2005 — 2021

Freelance Designer & Web Developer

Worked with clients across wide range of industries to create and evolve their brands through branding, print, digital, web design and development.

“Phil is a rare find; talented, adaptable and able to navigate print and digital design easily. He’s a user-focused visual storyteller who enriches the brands he works on, creating compelling and stunningly detailed work that communicates with clarity.”

Dan Lee

Dan Lee

Senior Designer, Inndio